In July, LAS Notranjska and the LAS Snežnik and Nanos began implementing the project "For products with higher quality products in the Green Karst".

The purpose of the project is to establish a territorial collective brand, Green Karst, to raise the quality of local products by certifying them and establishing new marketing channels. In doing so, we will use the proven Izvorno Slovene model, which already includes 15 territorial collective brands across Slovenia.
The TKZ Green Karst represents an upgrade of the Green Karst brand, which was registered as a regional trademark in 2009. The model will be adapted to the characteristics of the region and will emphasize quality, local origin, tradition and authenticity.
The Izvorno Slovene model offers networking of providers, training and consulting for the development of products and their overall image, comprehensive professional assessments of products and services, and assistance with marketing activities and sales of certified offerings. The model is intended for providers of agricultural and handicraft products, caterers, providers of accommodation and tourist experiences, and gastronomic events.
In the first phase (2026-2027), certification will be provided for:
• handicrafts and products of unique and industrial design,
• local produce and food products,
• dishes and beverages served in a catering manner.

In the second phase (2027-2028), it will be provided for:
• accommodation providers,
• providers of tourist experiences and
• gastronomic events.

Obtaining the certificate brings numerous advantages to local providers - professional support, new opportunities for promotion and a stronger joint presence on the market. Significant emphasis will also be placed on connecting providers, developing short supply chains and creating joint tourism products.
A working group consisting of representatives of project partners and providers from the fields of handicrafts, agriculture, catering, tourism and public institutions is participating in the establishment of the collective brand. It will approve the certification system, accompanying documentation and the overall visual image of the new collective brand.

More information: 

LAS Notranjska: Dragica Bratanič dragica@rra-zk.si 

LAS med Snežnikom in Nanosom: Tjaša Vičič tjasa@las-snezniknanos.si 

RRA Zeleni kras: Morana Polovič morana@rra-zk.si