The Primorsko-notranjska region has been directed towards the acknowledgement and implementation of sustainable development principles in all areas of interest. Based on this notion, we are working in accordance with the following development objectives:
- restructuring of economy towards the reduction of environmental footprint, of the so-called mature technologies, industries and services, and the creation of new, green jobs;
- introduction of actions to encourage sustainable economy and natural resource management, especially the existing strategic resources of Slovenia (water and wood – added value increase in the forest – wood chain, industrial symbiosis and closure of material loops);
- increase in the competitiveness of forestry and wood industry (more efficient forest management, wood industry revitalisation, maintenance of the CO2 sinkhole);
- responsible tourism development, especially in protected areas, areas of Natura 2000 and in rural areas, investments in green infrastructure and actions for nature protection (encouraging the establishment of local supplier chains for the needs of tourism);
- investments in the environmental infrastructure (safe drinking water supply, wastewater discharge and treatment infrastructure, flood protection, drought prevention actions, waste management infrastructure, brownfield remediation;
- increase of the electricity supply reliability by increasing the energy efficiency and by reaching a higher share of renewable energy sources in the EU, a functioning development system, financing and investment realisation with energy efficiency increase (energy renovation of buildings in public and private sector, public lighting system renovation, energy performance contracting, technological renovation for increasing the energy efficiency in companies, energy distribution infrastructure);
- stimulation of actions aimed at increasing social cohesiveness among citizens, including actions for the inclusion of vulnerable groups in work and social activities by taking into account the principles of intergeneration cooperation as well;
- increase in the share of local supply and increase in the competitiveness of food industry;
- enhancement of diversification in rural areas, based on the endogenious local environment resources' utilization (wood, natural and cultural heritage).
The Primorsko-notranjska region implements the described developmental principles also through its own brand, the Green Karst. The brand presents the vision and values of the region, which are based on the preservation of environment and tradition, and on the decision for the future directed towards sustainable development.
THE GREEN KARST BRAND
Green Karst is a brand of the Primorsko-notranjska Region and is the result of the cooperation between the municipalities of Bloke, Cerknica, Ilirska Bistrica, Loška dolina, Pivka and Postojna. The brand can be used to promote the municipalities and the geographical region, and to promote or market products and services created in the geographical area of the brand. The brand showcases the focus on sustainable development, maintaining a healthy environment, respecting tradition and promoting education and cooperation.
The name directly emphasises the key feature of this area – the green karst world. It represents a karst area which is green (wooded) and, therefore, unique in Slovenia. This is why the word “karst” is written in lower case (in Slovenian) as it does not represent the region called Karst, but rather the karst features of the landscape. Therefore, the name most appropriately describes the natural and cultural features and advantages of the region and, at the same time, expresses the region’s development concept, which follows the principles of sustainable development.
The logo simultaneously expresses two aspects of the name Green Karst. The green colour is the symbol of nature, whereas blue is the symbol of wisdom and, indirectly, of development. The “green” element is represented by the upper brushstroke, while the “karst” is represented with the motif of water which shapes the limestone and represents the variety of geological features and the creation of karst phenomena. Since water has shaped the typical world underneath the surface, the blue colour is placed underneath the green. The logo is designed to indicate the intertwinement of the karst world above and below the surface.