Tourism

Tourism is recognised as one of the key development areas of our region. The region has a lot of natural and cultural potential for the development of quality tourism under the area's new brand Green Karst, while the karst itself is a strong enough brand worth taking advantage of.

Tourism, along with industry, has already been an established and active sector in the region in the past and recent investment trends show a new revival of tourist infrastructure in the Green Karst. Apart from investments into different types of infrastructure, it is necessary to ensure a wide and strong destination management, with which we will connect tourist services into integrated regional products that will be marketed under a unified brand.

The goals of the Tourism Programme in the Regional Development Programme of the Primorsko-notranjska Region 2014-2020 are as follows:

  • tourism as an activity is becoming/is still one of the leading economic activities in the region,
  • improve the recognisability of the Green Karst tourist destination as a green destination,
  • increase the scope and diversification of the tourist activity in the region,
  • connect providers inside and outside the region in order to form innovative sustainable tourist products.

 

In the field of tourism, we are pursuing the following guidelines:

  • we are developing the tourist activity based on karst features of the region and Natura 2000,
  • we are focusing the tourist activity in the region on sustainable or environmentally friendly development (gradual implementation of eco-standards in tourism),
  • we are developing the tourist activity based on traditional crafts in the region,
  • we are connecting tourist products with agricultural activity (including supplementary activity on farms) in the region,
  • we are connecting tourist products with economic activities in the field of education,
  • we are connecting regional tourist services with the tourist services of the Karst.

Within the organization, we are managing DMO (Destination management organization) Green Karst which aims to support and develop tourism in Green Karst destination. DMO Green Karst has a valid Strategy for tourism development of Green Karst destination 2022-2027 and yearly work plans that are carried out by DMO team. DMO Green Karst has an advisory board comprised from local municipalities, Local organizations for tourism and representatives from tourism services such as attractions, guides, accomodations, restaurants, experience providers…  As a destination we are members of Slovenia Green certification scheme – national certification protocol, which is a guideline for sustainable development in all fields of regional development.

 

More: www.zelenikras.si/en/